Today in Playstation.Blog, it was revealed that the 2.40 PS3 firmware update will introduce "Trophies". Nothing more is said about it, but from the name one can reasonably surmise that this will be the answer to all the completists' prayers. Given the choice between an identical game between the 360 and the PS3, many people opt for the 360 version just because of the achievements.
Whether or not achievements can be retroactively added to already existing games remains to be seen.
One other feature being added to firmware 2.40 will be XMB access in-game.
Sony has clearly taken a page from Microsoft's playbook, as these two features bring the PS3 closer to parity with the 360 in terms of usability.
